Asuntah Lavine
Roselyne Imbai
Your operations, organized. I help busy founders and teams run smoother — managing the details as an executive assistant, automating the repetitive with connected workflows, and taking care of their customers, one reply at a time.
I help busy founders and small teams get their week back
If your inbox, calendar, CRM, or support queue is running you instead of the other way around, that's what I fix. You keep the decisions only you can make; I take the operational load off your plate — scheduling, inbox triage, customer replies, data entry, and the automations that stop the repetitive parts from needing you at all.
I'm Roselyne Imbai, working as Asuntah Lavine, based in Kilifi, Kenya and set up to work across time zones. Rather than list skills, I built the proof: a HubSpot CRM carrying 70+ contacts and a live deal pipeline, two customer support desks run through a full ticket lifecycle at a 92% CSAT, and an AI-powered inbox-triage workflow in n8n that classifies and routes executive email before a human approves anything sensitive.
Want to see if I'm the right fit for what's eating your week?
Book a Free CallLive CRM pipeline, built and run
A full HubSpot environment with tickets, deals, and contacts connected end to end.
Across two support desks
Real ticket lifecycles, New through Closed, handled with the LEAP de-escalation method.
AI-automated inbox triage
Built in n8n: classifies, prioritizes, and routes email, with human approval before anything sends.
Three pillars, one connected practice
Executive support, automation, and customer care aren't separate skills for me — they reinforce each other. That connection is the point.
Executive Virtual Assistance
Calendar and inbox management, meeting scheduling and minutes, travel coordination, and the day-to-day details that keep an executive focused on what matters most.
AI & Workflow Automation
Building automations with Zapier, setting up and organizing CRMs, and documenting SOPs so repetitive work runs itself — reliably, every time.
Customer Support
Managing support tickets, responding with empathy and clarity, de-escalating tense conversations, and keeping response times within SLA.
A look at how I work
These are projects I chose to build, not ones I was assigned — a real look at how I think and work. Explore any case study below for the full process behind it.
Loopline Technologies — PM Portfolio
A full project-management build for a fictional app-launch client: Asana project setup, a 10-item risk register, and a formal project status report.
Workflow Automation with Zapier
Built a working automation connecting Google Sheets to Asana — trigger-to-action logic, tested and documented from the ground up.
CRM Scenario Build — HubSpot
A complete fictional CRM environment: contacts, companies, deals, tickets, and logged activity — built to show fluency with real client-facing systems.
— e.g. a sample email template
Customer Support Toolkit
De-escalation email templates built with the LEAP method, plus SOPs for ticket handling and inbox management — ready to adapt for any team.
Norrvik Logistics — Fleet Ops Rollout
A multi-phase fleet operations rollout structured in ClickUp, sequenced from stakeholder interviews through full deployment.
Support Triage Automation — Make.com
A 7-step scenario that watches a support inbox and routes inquiries to HubSpot and Asana automatically, based on urgency.
Executive Support in Action
Priorities tracking, inbox management, and international travel coordination — the day-to-day work of protecting an executive's time.
“The question you skip doesn't disappear — it just shows up later, more expensive.”
Ghostwriting & Content Writing
An independently researched, fully cited article on remote work in 2026, plus brand-voice ghostwriting samples written from client-style briefs.
Support & Sales Data Entry and Reporting
A daily operations log turned into a summary dashboard, with a pie chart and revenue trend line built from the same data.
AI Executive Inbox Manager — n8n
An AI-powered workflow that classifies incoming email, matches it to the CRM, creates tasks, and routes sensitive actions for human approval.
What I work with
Organized by the part of the practice each one supports.
Executive Virtual Assistance
Skills- Calendar & inbox management
- Meeting coordination & minutes
- Travel planning
- Executive briefings
- Cross-time-zone scheduling
Project Management
Skills- Task & timeline planning
- Risk register management
- Status reporting
- Cross-functional coordination
Customer Support
Skills- De-escalation (LEAP method)
- Ticket triage & resolution
- SLA management
- Client communication
AI & Workflow Automation
Skills- Workflow design & build
- SOP documentation
- CRM data modeling
- AI-assisted research & drafting
Templates & documentation
Real deliverables from my practice work, organized by focus area.
Executive Virtual Assistant
Executive Support SOPs
Four SOPs: scheduling across time zones, weekly briefings, ticketing, and inbox management.
Supporting a CEO: Julian Meyer
Inbox zero in practice, calendar management, and a real sample weekly briefing.
Travel Itinerary: Investor Meeting
Flights, hotel, ground transport, day-by-day schedule, and full cost summary for an international trip.
Project Management
Customer Support
HubSpot CRM Documentation
Ticket pipeline, contact management, deal pipeline, and CRM data model.
Weekly Support Report
A sample reporting format: ticket volume, SLA compliance, and notable issues.
Customer Support Email Toolkit
The LEAP de-escalation method and real reply templates across common scenarios.
Aurelia & Co. Weekly Support Report
A second industry, the same reporting rigor: ticket breakdown, CSAT, and delivery-delay recommendations.
AI & Workflow Automation
Let's work together
Have a project in mind? Reach out through whichever way works best for you.