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Ghostwriting & Content Writing

Independent research writing and brand-voice ghostwriting, from an original researched article to client-brief practice pieces.

Content WritingResearchBrand VoiceLinkedIn
“
Being a successful remote worker isn't simply about having the freedom to work from anywhere. It is about having the skills, systems and mindset to thrive anywhere.
— from "The Top 5 Challenges Remote Workers Face in 2026," below

Overview

This side of my practice covers two different kinds of writing: independent research pieces under my own name, and ghostwriting practice built from client-style briefs where the goal is matching someone else's voice, not my own.

Independent Research: Remote Work Challenges in 2026

A fully researched, cited article I wrote independently — covering isolation, burnout, the AI skills shift, career visibility, and cybersecurity for remote workers, drawing on 2026 data from Gallup, PwC, Microsoft, the ILO, Proofpoint, Verizon, and the Federal Reserve Bank of New York.

What started as a temporary response to the pandemic has evolved into a legitimate and established way of working. In 2026, remote and hybrid work are no longer unusual. But there is something we need to understand: the fact that remote work has become normal does not mean that it has become easy. The challenges have simply changed.

A few years ago, the biggest concern was figuring out how to attend a Zoom meeting without the internet crashing. Today, remote workers are dealing with much more complex questions — how to remain visible when a manager cannot physically see them, how to stay competitive as AI reshapes required skills, and how to build a sustainable career when the rules of work are changing this quickly.

Read the full article (PDF)

Ghostwriting Practice

Two practice pieces written from client-style briefs, matching a fictional client's voice rather than my own.

Fictional client: Elin Kristiansen, founder of Fenwick Labs (data/analytics SaaS)  |  Brief: LinkedIn post on a specific setback
Two years ago, I killed a feature three days before launch.

We'd spent six weeks building an AI scheduling assistant. The team was proud. I was proud. Then I watched five real customers try to use it — and get confused, because it wasn't built for the problem they actually had.

I had two choices: ship it and patch it live, or pull it and lose six weeks of work. I pulled it.

Here's what I'd actually gotten wrong: I'd asked "can we build this" and never asked "will anyone reach for this the way we're imagining." We rebuilt it in three weeks, starting with five customer interviews before writing a single line of code. It's now our third most-used feature.

The lesson wasn't "ship faster." It was that the question you skip doesn't disappear — it just shows up later, more expensive.

Fictional client: Naledi Okafor, founder of Solace & Grove (wellness brand)  |  Brief: newsletter "founder's note" with one specific anecdote
A few weeks ago, a customer wrote in to ask why our sleep balm doesn't have a scent description on the label.

She said she'd bought three "unscented" products this year that weren't, and had stopped trusting the word. That stuck with me.

We've spent the last month auditing every product claim we make. So here's what's changing: starting with our October restock, every product page will spell out exactly what "unscented" means for that item, instead of just the word.

It's a small change. But if you're someone who's stopped trusting labels the way our customer had, I hope it's a small reason to trust ours again.

Outcome

These two pieces of writing show different muscles: the research article proves I can dig into a topic, cite real sources, and hold a reader's attention for two thousand words under my own name. The ghostwriting pieces prove I can set my own voice aside entirely and write convincingly in someone else's — which is the actual job when a client hires a ghostwriter.

Interested in working together?

Let's talk about how I can help your team run smoother.

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